The First 90 Days with Coyne Labs: What Actually Happens
Every agency promises "a comprehensive marketing strategy" in the sales call and then disappears for six weeks while the "onboarding team" does unclear things. By the time the client sees any actual output, they have already soured on the engagement.
Coyne Labs runs differently. Here is exactly what happens in the first 90 days — week by week — so you know what you are buying before you sign.
Week 1 — Intake and stack install
Day 1: Kickoff call with James. One hour. We lock the business positioning, the three top services, the target customer, and the competition we are going to out-rank.
Days 2–3: Full site audit. We crawl the existing site, the GBP, the review landscape, and the top 5 competitors in your market. You get a written audit back in 48 hours.
Days 4–7: Site build starts. Custom Next.js, on your Vercel account, in your GitHub, on your domain. If you have no existing site worth keeping, we start fresh. If your existing site is salvageable, we re-platform the content into the Coyne Labs stack.
Week 2 — Site live + capture wired
By the end of week 2, your new site is live. It is fast (95+ Lighthouse), schema-marked, mobile-optimized, and wired to a unified capture pipeline. Every form, every phone click, every chat ping lands in one dashboard with a source, a timestamp, and a notification.
The missed-call text-back automation is live. Any call that goes to voicemail triggers a text to the caller in under sixty seconds: "Hi, this is James from [Your Business]. We just missed your call. Happy to reply here by text or call you right back — whichever works." That one automation alone recovers 10–20% of previously-lost leads for most local businesses.
Week 3 — GBP + review engine
The Google Business Profile gets optimized: full NAP, service areas, categories, photos, and our post cadence (4+ posts/mo). The review engine goes live — after every completed job, an SMS to the customer requests a review with a direct link, and any sub-5-star response routes internally to the owner before it hits Google.
By end of week 3, the review velocity has typically 3–4x'd vs. what the business was doing before.
Week 4 — Content engine starts
The content engine turns on. Three to six blog posts per week, tuned to the exact queries your customers are typing, published on your site, cross-posted to GBP, and formatted to be quotable by AI answer engines.
This is where most traditional agencies fail — they either publish thin, generic content, or they publish one post a month. Neither moves the needle. Coyne Labs publishes enough volume to build topical authority in 90 days what most firms take three years to build.
Weeks 5–8 — Compounding begins
You start seeing lead velocity. New forms. New calls. New reviews. The content you published in week 4 starts ranking for its first queries. GBP insights show week-over-week growth in profile views, direction requests, and clicks to call. The dashboard is tracking everything.
We meet weekly (30 minutes, Thursdays) to review the numbers and adjust what needs adjusting.
Weeks 9–12 — Optimization phase
By week 9, there is enough data to see what is working and what is not. We double down on the content topics driving calls. We kill the topics that are not. We add new service-area city pages to rank in adjacent markets. We install any missing automation (email drip to old leads, SMS reminders to no-show appointments, etc.).
By day 90, the operating system is fully installed and producing. The monthly report shows: leads captured, source breakdown, calls answered, reviews earned, content published, rankings gained, and — the number that actually matters — jobs closed from owned channels.
What it costs
Coyne Labs retainers are priced at four tiers: Growth ($499/mo), Elite ($999/mo), Dominance ($1,999/mo), and Ownership ($3,999/mo). The difference between tiers is content volume, GBP cadence, reputation coverage, and whether paid media is managed on top. All four tiers include the full stack install in week 1. The difference shows up in months 3–12 as the content library and review base compound at different rates.
Who this is for
Florida local service businesses doing $1M–$10M annually who want a system, not a vendor. If that is you, book a 20-minute discovery call or read how the operating-system model compares to the traditional agency retainer.